In January 2017, we took part in a tender to provide graphic design services for the marketing activities of PKP and PKP Intercity. Although the client had not yet selected a winner, we decided to showcase our designs.
PKP Intercity
atl, btl
Client: PKP Intercity
Tasks
- Creating an album featuring selected, revitalised railway stations
- Designing a poster promoting retailers at railway stations
- Designing an invitation to the Railwayman's Day gala
- Designing a leaflet for PKP IC
Tasks
- Creating an album featuring selected, revitalised railway stations
- Designing a poster promoting retailers at railway stations
- Designing an invitation to the Railwayman's Day gala
- Designing a leaflet for PKP IC
Off the beaten track
Railway tracks are certainly one of the first things that come to mind when we think of trains. That's why we chose this symbol for our album design.
The packaging opens by tearing off a strip to reveal a pattern of railway tracks embossed on the cover.
Modern design should respect history, so we decided to bring the two together in our album. We juxtaposed photos of modern railway stations and old drawings. The concept of the album was created in cooperation with the designer Sebastian Szypuła.
Hit the road with…
The poster is designed to present the retailers who offer their services at the railway stations. The collage technique adds visual variety and allows us to promote a different service depending on the location. The project is accompanied by a slogan which emphasises the fact that at PKP stations we will find a wide range of products and services necessary for travel. Its other variants include: Hit the road with a book; Hit the road with a sandwich. Sebastian Szypuła again supported us at this stage of the project.
Railwayman's Day
The Railwayman's Day Gala is an event at which awards are given to the "Meritorious for the Transport of the Republic of Poland". The invitation symbolically highlights the silhouettes of people working in the railway industry. The figures cut out of the cover reveal the contrasting interior.
Super, super, super!
The leaflet promotes the Super Promo service of PKP Intercity. Its distinguishing element is a characteristic, diagonal cut, which gives the form a dynamic touch and allows us to show two contrasting colours of PKP Intercity. By repeating the word "super", the leaflet's simple cover highlights the benefits of the offer and catches the recipient's attention.
The inside of the leaflet is a counterpoint to its cover. It is lively and contains more elements, while still presenting PKP Intercity's offer clearly.
